Email Automation
Being able to communication with your customers by email is a fantastic way to get your message across.
When you look at your customers' journey with you, it becomes obvious that you want to talk to them at certain points in their time with you and that it is the same email for each customer.
Automating emails so that they are triggered at the right time for your customers, without you having to copy and paste an email each time is not just a time and money saving option, it makes sure that your customers get the right message at the right time, and personalised.
When you look at your customers' journey with you, it becomes obvious that you want to talk to them at certain points in their time with you and that it is the same email for each customer.
Automating emails so that they are triggered at the right time for your customers, without you having to copy and paste an email each time is not just a time and money saving option, it makes sure that your customers get the right message at the right time, and personalised.
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Customer email Journey Mapping
Understanding the email journey that your Customers undertake with you will allow you to map the communication touch points that need to be created. We suggest that a dual phased customer journey is created with associated automated emails.
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CRM Automation
CRM automation with email is one of the simplest things you can do to make contact with your customers easier. We work with you to build the key triggers that will run your campaigns. Triggers can include the customer journey, new activity by the customer, lack of activity by the customer and other triggers. Back to top |
Email Template Creation
Why write your emails time and time again when you can use a template that we have designed for you.
Written in your own mail interface, we will create simple to use drag and drop templates that can show your brand and information clearly to your customers
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Why write your emails time and time again when you can use a template that we have designed for you.
Written in your own mail interface, we will create simple to use drag and drop templates that can show your brand and information clearly to your customers
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A/B Testing
A/B testing or split testing takes two or more versions of the same email and sends it to a sample group. Analytics then show which subject line which performs. You can set parameters that will then trigger the better performing subject line to become the one being used for all unsent emails. So, if you aren’t sure which subject line to use you can safely test it before sending to the whole population and potentially choosing the wrong subject line which then affects your open rates or unsubscribes Back to top |
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In House Training
We ensure that your people are able to use the email automation properly through in house training. You want to feel confident in using your new email templates, automations, A/B testing and reporting so we work with you to product a bespoke training package and documentation.
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We ensure that your people are able to use the email automation properly through in house training. You want to feel confident in using your new email templates, automations, A/B testing and reporting so we work with you to product a bespoke training package and documentation.
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KPI Setting
Key performance indicators (KPIs) should be set for your email campaigns so that you understand whether or not you are achieving the right results. We work with you to set the right KPIs for your emails taking into account industry bench marks. The main KPIs normally include deliverability, open rate and click through rate. Back to top |
Content Curation
We offer a content curation service to help you keep your emails up to date. From writing content marketing to adapting images, we can help you create the right content for your emails.
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We offer a content curation service to help you keep your emails up to date. From writing content marketing to adapting images, we can help you create the right content for your emails.
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